Simpler Is Better is a place to tell stories, share best practices, and luckily have some fun. Although the blog is written from a Comm-pro perspective, we do live in a world where real-time information is everywhere. The point here? We are all communicators, so everyone is welcome to join the party!

The only rule is to keep it simple and to the point, no insane jargon allowed. There are a lot of redundant resources out there, and we don’t feel we need a new one. But because every rule has its exception, we may share some relevant academic papers and researches every once in a while. Hope you enjoy it!

About Renata Pompeu-Pividal:

Journalist turned PR, I help people and companies understand how to leverage Public Relations and Corporate Affairs initiatives to protect, enhance, and build their reputations through the media and stakeholders. With more than 12 years of experience in Journalism, PR, and Advertising in Brazil, LatAm, and U.S. markets, I believe I got what it takes to be called a Multicultural Integrated Communications professional.